Reflecting on the previous year and what comes next
The CEO’s Corner brings together a clear view of how VIA is performing, where we’re investing, and how our work delivers real value for our customers and our community. It’s a direct way for me to share how your investments are being put to work—translating into dependable service people can count on every day and keeping pace with how our region lives, works, and moves.
Over the past year, that focus shaped every decision we made to strengthen service and better support the everyday trips people depend on. The community report that follows reflects that progress—from ridership growth and workforce investment to momentum on the most impactful projects ahead.
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Thanks to voters, VIA is investing more in higher quality service today than at any time in our history.
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This year, those investments translated into meaningful improvements across our system, making a clear difference in the service we provide and the overall transit experience. As we move into 2026, our work continues full speed ahead, with focus on frequency, reliability, safety, and infrastructure—serving you better today and building for what comes next.
Thank you,
Jon Gary Herrera
President & CEO
VIA Metropolitan Transit
Access is just as critical to public transit success as frequency. Our VIA Link service prioritizes both metrics to deliver a superior customer experience when traditional fixed route service isn’t ideal. This commitment drove the 2025 launch of the Southeast Zone serving Brooks City-Base, China Grove, and Sandy Oaks.
The expansion introduces responsive mobility to these communities and addresses the ‘first-mile/last-mile’ challenge efficiently. We connect residents in Lakeside to medical appointments and workers in Sandy Oaks to employment centers so that geographic location supports economic opportunity.
98%
CUSTOMER
SATISFACTION
RATING
&
DELIVERING
MORE
INDEPENDENCE
on Oct. 25, 2025
“VIA provided 23,254 rides through its park-and-ride service as locals flocked downtown for Muertos Fest and the McCartney concert at the Alamodome.”
As we move into 2026, we have big plans focused on providing our customers with even more access to better service. Whether it’s expanding VIA Link with new zones, growing our workforce, or building on the momentum of our Green Line progress, our investments in frequency, reliability, safety, and infrastructure are moving full speed ahead to serve you better.
There is a steep increase in interest at ≤31 minutes frequency.
In one year, we redesigned service to be better serve our customers.
70% of service was operating at levels of 31 minutes or longer.
Today, 72% of service runs every 30 minutes or better.
That return comes from two simple places. First, better transit means families spend less on gas, car repairs, and parking. Second, the money we spend to build and run the system creates real jobs — putting paychecks into the pockets of our neighbors and keeping money in our local economy.
That is the largest investment in transit in and from our region, and it’s already making a difference in how we’ve been able to transform service and your complete transit experience. These funds are already fueling construction on our advanced rapid transit projects and system upgrades.
The on-demand service launched a new Southeast Zone with more zones planned.