WAYS TO MOVE Prímo Service
Prímo means a premium ride! And VIA’s Prímo definitely delivers with more comfort, fewer stops and faster service to your destination. Our modern stations and enhanced stops along much of the Prímo service feature real-time arrival information displays, art panels and free Wi-Fi to make your entire commuting experience even more Prímo.
Prímo Routes
100 Fredericksburg
Prímo 100 travels from Centro Plaza and Ellis Alley Park & Ride to the Medical Center Transit Center. The service runs daily, with frequent service every 15 minutes during peak times. Fare is the same as VIA’s regular bus service and daily and monthly passes are accepted.
102 Military
Prímo 102 travels from the Kel-Lac Transit Center to Brooks Transit Center. Service runs daily, with frequent service every 15 minutes during peak times. The fare for VIA Prímo 102 is the same as VIA’s regular bus service and daily and monthly passes are accepted.
103 Zarzamora
Prímo 103 travels from Crossroads Park & Ride to the Madla Transit Center. Service runs daily, with frequent service every 12 minutes during peak times. The fare for VIA Prímo 103 is the same as VIA’s regular bus service and daily and monthly passes are accepted.
What Makes Prímo Premium
Route 100 Stations
Prímo service offers fewer stops and traffic signal priority for faster trips. Along Fredericksburg Rd., Primo passengers board at stations instead of standard bus stops. These larger stations feature recognizable arching shelters with free WiFi and overhead digital signs with real-time next bus information.
Routes 102 & 103 Enchanced Stops
Along Zarzamora Street and Military Dr., most Primo passengers will board at enhanced Prímo stops with VIA’s newest digital signs displaying real-time next bus arrival information. Free WiFi is also available. Stops are spaced further apart so riders spend less time on the bus. Each stop features unique public art created by local artists.
