Love Prímo Contest

Primo riders are invited to submit original creative content that expresses why they love riding Primo – either the new Route 103 on Zarzamora, or the original Fredericksburg 100 Route. Riders and potential future riders may submit original creative content in the form of a video, audio, written testimonial, poetry or artwork. Potential future riders can also get in on the fun by submitting content that expresses why they think they will love riding Primo.

Sing a song. Record a dance. Write a poem. Tell a story. Make a painting. Be creative with friends to tell us how much you love riding VIA! Winning entries may be selected for use a in future VIA promotion.

Entries will be judged by an expert panel assembled by VIA. A Grand Prize will be awarded for the best video submission. First and Second prizes will be awarded among all other content categories.

The Grand Prize video winner will receive an iPad Mini 4. The first-place winner will receive a $100 iTunes gift card and the third-place winner will receive a $50 iTunes gift card (or a $100 or $50 gift card if they prefer). All winning entries also will receive a free one-month VIA bus pass.


Use your social media account and tag VIA on Facebook ( /viatransit ), Twitter ( /viatransit ), or Instagram ( /viatransit) account to upload your entry with the hashtag #LovePrimo by March 31, 2019.

All social media accounts must be public in order to qualify. Limit three (3) entries per person.


1. Video (up to two (2) minutes in length – may be a song, jingle testimonial story, commercial, etc.)

2. Audio (up to two (2) minutes in length – may be a song, jingle, testimonial story, commercial, etc.)

3. Written testimonial short story (500 words or less)

4. Poetry (250 words or less)

5. Art (drawings, painting, sculpture, mixed media etc.) – submit a color photo of artwork