Prímo Service

Prímo means a premium ride! And VIA’s Prímo definitely delivers with more comfort, fewer stops and faster service to your destination. Our modern stations and enhanced stops feature real-time arrival information displays, art panels and free wifi to make your entire commuting experience even more Prímo.

Tell us how much you love Prímo and you could win more than $500 in prizes. Visit the Love Prímo Contest page for details.


Prímo 100 | Prímo 102 (coming in 2019) | Prímo 103 NEW




PRIMO 103 has Arrived

Buses every 12 minutes*

Enter for a chance to ride via free for a month and more!

Primo Zarzamora

Prímo Features

  • Transit signal priority to speed up travel times

  • Wheelchair self-restraint (60-foot buses only)

  • Bikes on board (60-foot buses only)

  • LCD information display

  • Real-time arrival information along route

  • Free high-speed WiFi

Download our Primo schedules

Prímo 100 travels from Centro Plaza and Ellis Alley Park & Ride to the Medical Center Transit Center. The service runs daily, with frequent service every 10 minutes during peak times. Fare is the same as VIA’s regular bus service and daily and monthly passes are accepted.



4 a.m. to 1 a.m.

Every 10 minutes – 6 a.m. to 6 p.m.

Every 15 minutes – 6 a.m. to 6 p.m.

Every 15 minutes – 6 a.m. to 6 p.m.


Prímo 103 will travel from Crossroads Park & Ride to the Madla Transit Center. The service will run daily, with frequent service every 12 minutes during peak times. The fare for VIA Prímo 103 is the same as VIA’s regular bus service and daily and monthly passes are accepted. Prímo will also link to the Medical Center with extended Route 95 Fredericksburg as well as Texas A&M-SA with Route 672 TAMUSA.



Monday to Friday
4 a.m. to 1 a.m.
Every 12 minutes – 6 a.m. to 6 p.m.

4:30 a.m. to 1 a.m.
Every 15 minutes – 7:30 a.m. to 8:30 p.m.

5:30 a.m. to 1 a.m.
Every 15 minutes – 8 a.m. to 8:30 p.m.

Prímo 102 will travel from the Kel-Lac Transit Center to Brooks Transit Center. The service will run daily, with frequent service every 12 minutes during peak times. The fare for VIA Prímo 102 is the same as VIA’s regular bus service and daily and monthly passes are accepted.


Centro Plaza is VIA’s state-of-the-art transportation center located at VIA Villa on the corner Frio and Travis streets in the heart of the Cattleman Square Historic district. Centro Plaza features a wide variety of services and amenities as well as beautiful art and architecture.

What makes Primo Premium


Prímo service offers fewer stops and traffic signal priority for faster trips. Along Fredericksburg Rd., Primo passengers board at stations instead of standard bus stops. These larger stations feature recognizable arching shelters with free WiFi and overhead digital signs with real-time next bus information.


Along Zarzamora Street, most Primo passengers will board at enhanced Prímo stops with VIA’s newest digital signs displaying real-time next bus arrival information. Free WiFi is also available. Stops are spaced further apart so riders spend less time on the bus. Each stop features unique public art created by local artists.



VIA uses two stylized Compressed Natural Gas-fueled (CNG) vehicles for its Prímo service. The 60-foot articulated bus, is a high-capacity vehicle with two passenger compartments linked by a pivoting joint that is enclosed by protective folding bellows. The 40-foot Prímo bus, is a shorter single compartment vehicle, which also runs on CNG power to save on fuel cost, while contributing a cleaner environment by reducing vehicle emissions. Prímo vehicles have a specialized paint scheme and interior design to give this premium service a distinctive look. Prímo vehicles meet all Federally Mandated Vehicle Safety Standards, Americans with Disabilities Act, and Society of Automotive Engineering Standards requirements.

  • Riders with wheelchairs and bikes

    Prímo vehicles offer space for two wheelchairs, one new self-restraining rear-facing wheelchair space (60-foot buses only) and the standard forward facing wheelchair positions.

    Forward-Facing Wheelchair Position

    VIA operators are required to secure all riders using the forward-facing wheelchair positions using a four-point securement system. When boarding the bus, please let the operator know if you plan on using the forward-facing position.


    Rear-Facing Wheelchair Position

    The rear-facing position does not require securement or assistance, which offers greater independence, and makes it easier and faster to get on and off the bus. When using this position, push yourself all the way back against the cushioned support, apply your parking brake, and fasten optional seat belts if desired.

    Riders with Bikes

    The 60-Foot Prímo vehicles can accommodate three bikes inside each vehicle. The bike rack is located at the rear of the bus and requires riders with bikes to board from the rear door. Once on board, simply roll the front bike tire into one of the slots and allow the top roller to come over the front wheel. Once the bike is secure, proceed to the front of the bus to pay your fare. The 40-foot Prímo Vehicle features an exterior bike rack on the front of the bus.

    View more on How to Ride with Wheelchairs and Bikes




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