VIA Metropolitan Transit is signaling an exciting new direction for public transit in San Antonio with a bold plan to address community-identified needs and deliver solutions to stay mobile on increasingly congested roadways.

During the annual “State of Transit” event, hosted Friday by the San Antonio Mobility Coalition, VIA President/CEO Jeffrey C. Arndt introduced the “VIA Reimagined” Plan and challenged the audience of nearly 400 to envision a future with more frequent bus service, a rapid transit network that bypasses traffic, and innovative solutions that offer faster, easier options—a future that has already arrived.

“We’re not waiting, we’re going, and we’re beginning with a Better Bus System that supports a network of Advanced Rapid Transit lines and uses high-capacity vehicles to move more people in protected lanes—outside of regular traffic and congestion. Imagine that,” he said. “And in addition to reducing congestion, VIA Reimagined is about transforming lives and connecting people to the places that are important to them, important to our economic development, to educational attainment, to family and friends, and our overall quality of life.”

VIA has already begun to deliver on the VIA Reimagined promise of a Better Bus System and is seeing more people ride today than even a year ago. The agency is investing in frequency and reliability for key corridors throughout the service area and has reported a significant increase in ridership—up to 30 percent—on improved routes.

VIA Reimagined builds on VIA’s Vision 2040 Long-Range Plan and people-driven findings to see beyond the current system where the majority of its bus routes run at a 45- to 60-minute frequency. It builds on improvements that have already been delivered, including more than 1,000 new or improved bus shelters and a new trip-planning and payment app. New high-frequency Prímo service and shorter waits on nearly 20 routes are also now a reality.

A Better Bus System will continue these improvements while increasing systemwide reliability. An Advanced Rapid Transit Network, or ART, will connect the region’s major community and employment centers along a network of dedicated lanes that allow modern, high-capacity vehicles to navigate around traffic. Advanced technology will speed boarding and trip times and provide flexibility for future innovation.

VIA Reimagined is the transformative plan needed to accommodate unprecedented growth in the region. It provides a blueprint that does not aim to eliminate traffic but envisions a transportation network with the freedom to move outside of traffic.

Implementing the plan will require a strong commitment to investing in our future, including exploring a combination of new or increased funding sources, beyond existing levels. Delivering a Better Bus System, and Advanced Rapid Transit Network, and Smart Transit improvements, means additional capital and operating funds. The plan proposes a combination of traditional sources and strategic partnerships in the public and private sector that could bridge the gap between the growing need for better transit options and the resources to provide them.

For its first 40 years, VIA operations have been funded by a half-cent sales tax approved by voters in 1977. VIA is the least-funded major transit provider in Texas, lagging billions of dollars behind Austin, Houston, and Dallas, but covering the same or larger service area. The result is a less-effective system that is being outpaced by new growth—more than 1 million people in the next 20 years—and a more modern transit system just out of reach.

For more information about VIA Reimagined, visit VIA’s website at